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Content Marketing

CONTENT MARKETING

CONTENT MARKETING IS A BACKBONE OF EVERY BUSINESS

Content Marketing – It is a marketing approach focused on to creating and distributing valuable content to the users. If the content is not valuable for customers or users then they are not interested and never purchased of companies product or services. That’s why content marketing is very important role of every companies. Every companies want to do digital marketing under the digital marketing. Content marketing is very important role of digital marketing. Content marketing is creating and distributing a targeted audience online valuable content to the users.

  • It is like an information to provide the customers or users of the company’s product or services. Companies are doing advertisement of the product our services in a digital platform.

  • It is a type of marketing that involves a creation and sharing of online material (such as videos, blogs, and social media posts). Content marketing is one of the most powerful digital marketing strategies for every type of businesses.

  • Distributing a valuable content to the users is very important role of digital marketing. Many companies are success because they provide a valuable content to the users. They have a good marketing strategy for the users.

  • Content marketing is the part of digital marketing.

TYPES OF CONTENT MARKETING

CONTENT IS THE KING OF EVERY BUSINESS

1. Blogs

2. Videos

3. Images

4. Announcements/News

5. Checklists/Worksheets

6. Info-graphic

7. Social Media Posts

8. Memes

9. Quizzes

10. Email

11. Lists

12. Interviews

13. Collection of Link

14. Test

15. Case Studies

16. Reviews / Comparison

17. Stories

18. Ultimate Guides

19. Podcast

20. Book 

BENEFITS OF CONTENT MARKETING

WHY WE DO NEED CONTENT MARKETING

1.  You Build awareness for you brand - Your audience can't find you and up to 80% of buying product start with search online. Traditional advertising is totally outbound  marketing it can be an effective way of building awareness, but content marketing allows you to build organic awareness. When  your valuable content ranks highly or search engines, or is shared widely on social networks, that's "free" brand awareness . And because your content will only rank highly or be shared when it's relevant , your audience will be less inclined to tune out.

 

 

2. You create preference for your brand - Once you established awareness, you need to establish preference. Engaging content marketing is creates preferences through the leadership - it makes you a trusted source of information and education. You can also create preference relationships, which are strengthened whenever  your content entertains or helps your buyers or customers. Then all are things are equal, people are more likely to buy from companies with whom they have relationships. That's why content you create content that people like or love.

 

 

3. You reach more buyers and customers, at the lower cost - According to Research, today's customer distrust and resent marketing that interrupts them. Content marketing is a part of a natural conversion with current and potential customers, is relevant to their interests and behaviors, and builds a continuous story over time. Traditional marketing, content pay a dividends for a very long time and this effect multiplies as you create more and more content.  That means the content marketing is note a short-term strategy results will be small at a first, but will grow over time.

VIDEO OF CONTENT MARKETING

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