INTRODUCTION OF CONTENT MARKETING

 

Content Marketing - It is a marketing approach focused on to creating and distributing valuable content to the users. if the content is not valuable for the customers or users then they are not interested and never purchased of the companies product or services. That's why content marketing is very important role of every companies. Every companies want to do digital marketing under the digital marketing. Content marketing is very important role of digital marketing. Content marketing is creating and distributing a targeted audience online valuable content to the users.

  • Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage the your audience in a Content rules.

  • Handely and C.C. Chapman defined a well definition. " Anything in your organisation creates and shares to tell its story." Content takes many forms, but it only qualifies as a content marketing if, according to the content marketing institute. Our aims to provide you profitable customer action.

 

  • It is like a information to provide the customers or users of the companies product or services. Companies are doing advertisement of the product or services in a digital platform.

 

  • It is a type of marketing that involves a creating and sharing of online product or services such as ( videos, blogs, services e.t.c ) Content marketing is one of the most powerful digital marketing  strategies for every type of businesses.

 

  • Content Marketing is a part of digital marketing. Content is the king of any type of marketing.

 

  • Distributing a valuable content to the users is very important role of Content righter or Digital marketer. Many companies are not success because they are not provide a valuable content to the users.


 

WHY WE NEED CONTENT MARKETING

 

 

           According to Digitalpryag  these 7 tips for content marketing.

 

  • Build Trust with Your visitors - Trust is very important role in human life in business we need to build more trust with our customers. The more Content you create and share with your target audience, the clearer it becomes that you are an authority in your field. Peoples are trust easily to the experts and hire them to help solve problems.

 

  • Build Brand Awareness -  Most of the people don't know about your business and it's time to change that. If you aware them about you product. The you can use content marketing to significantly increase traffic to you site so you can get consistent, Quality traffic and inbound links to your site, and expose them to a brand product of your business they never know existed. You will be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise again and again.

 

  • Generates Leads For Your Business -  We need new leads to come to us and eventually buy what we are selling. Content marketing is always enables to the strangers to find you through your useful and informative content for the customers. Many of  times this is before they are even ready to take a decision to buy. Many times people are not aware of the product then they are not purchasing companies product.

  1. It's Mean Your competition isn't even in the picture. Use additional premium content on you site like ( E books) to draw them in even further. We need leads in order to sell  and content marketing is the way to reach them.

 

  •       Build Backlinks - The benefits of the back-linking  is one of the criteria the search engines use the rank of your site. If the authority sites are linking to yours and more people are visiting your site through those links, your page authority increases. While search engine algorithms  are beyond the scope of this post, we just so happen to have a great article about how search engine works . One of the things you from it is how important building back-links is to solving a piece of the search engine puzzle.

 

  •  Great for Organic Search Engine Optimization (SEO) - When we open our browser for type a keyword or phrase into Google, the search engine is working hard to bring  you the most relevant information regarding your  search query. Google is always available for users. When you creating expert content for the user or sharing useful and valuable information to your valuable target buyers rather than spammy sales (look at me) copy, Google is recognizes that your content is useful and provides that answer to people searching then it will be rank higher in the search engine results

 

  •  Generates Leads for Your Business - Some times we need new leads to come to use and eventually buy what we are selling. Content marketing is always enables strangers to find you through your useful and informative content. Most of the time is before they are even ready to make a decision to buy.

  1. It means your competition is not in the picture. Use additional premium content on your site like (E books) to draw them in even further. We need leads in order to sell our product, and content marketing is the way to reach our customers.

 

 

 TYPES OF CONTENT MARKETING

 

 

  1. Blogs

  2. Videos

  3. Imag

  4. Text

  5. Case studies

  6. Info graphic

  7. Social Media Posts

  8. Memes

  9. Quizzes

  10. Email

  11. Lists

  12. Interviews

  13. Collection of Links

  14. Case Studies

  15. Books

 

VIDEO OF CONTENT MARKETING

Posted in Learn Digital Marketing.

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